Does any advertiser do father-daughter storytelling better than Subaru?
The automaker and Minneapolis agency Carmichael Lynch have been churning out emotional “Daddy’s girl” spots for years. Most famously, of course, there was “Baby Driver,” the wonderful 2011 spot that was nominated for an Emmy (eventually losing out to another car spot, Chrysler’s “Born of Fire” with Eminem). There was also “Cut the Cord” in 2013, with a dad putting his daughter on the school bus for the first time.
Now, agency and client add to that legacy with “Making Memories.” The plot this time has a father cleaning out his old Forester as he prepares to pass it on to his now driving-age daughter. But it’s taking him a while, because he keeps having flashbacks to moments he’s spent with her over the years.

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