On Friday, October 10th, Company 3’s Santa Monica location was proud to host the arrival party for the amazing cyclists of Fireflies West right after they finished their gruelling, inspiring 7-day, 650+ mile charity ride!

After 7 days on the road, conquering 650+ miles, and climbing over 42,000 feet, these riders earned more than just a party. They’ve earned our profound respect. But what they really came home with was an astounding $601,000+ raised to fight cancer!

It was a joy to offer a warm welcome, and plenty of food, and drinks provided by Madre Mezcal + Skyduster Beer, as riders were greeted with well-deserved hugs from friends, family, and donors. The dedication, personal commitment, and sheer positive spirit it takes to complete a challenge this immense is truly inspiring.

Fireflies West are a community of cyclists focused on the creative industries, united by a mission: to raise funds for cancer research and provide support to those affected by this devastating disease. For over 16 years, they’ve been proving that with sufficient training and grit, anyone can complete this 600+ mile feat.

A huge congratulations to every single rider. Your physical and mental strength, commitment to training, and passion for the mission are what made this year’s Tour a massive success.

If you’d like to learn more about Fireflies West, including how to make a donation, click here.