Valspar paint is following in the footsteps of brands like Dove and Always to help change lives for the better. How so? With the gift of color.
The brand and agency FCB Chicago are enabling those who suffer from colorblindness to see color for the first time with the help of EnChroma, a company that has developed specs that allow colorblind people to finally see the spectrum.
The moving “Color for All” film here captures people seeing color for the first time, courtesy of Valspar and EnChroma. It was directed by John X. Carey, the man behind Dove’s “Real Beauty Sketches.”