The Winter Games Round-Up | Milano Cortina 2026

March 5, 2026 Mar. 5, 2026

With the Olympic Winter Games concluding in Milan and the Paralympics about to begin, we are excited to share some of the incredible commercials we had the honor of being a part of. This year’s games captured the world’s attention with a masterclass in global connection, bringing together 2,871 athletes from 92 nations across the snow-capped peaks of Cortina d’Ampezzo and the vibrant streets of Milan, and we cannot wait to see what the Paralympics bring.

The atmosphere of the games set a new benchmark for international competition, and the creative work during the broadcast breaks lived up to that standard. These campaigns highlighted the power of perseverance and the importance of bringing people from across the world together through shared stories of triumph.

Company 3 provided the color grade for several impactful campaigns of the Games. Highlights included the deeply emotional Hershey’s campaign, which showed the support systems behind Team USA athletes, and the inspiring Samsung ‘Open Always Wins’ campaign, which encourages us all to pursue our dreams no matter how big.

These spots resonated with a massive global audience as Milano Cortina 2026 became the most-watched Winter Games in over a decade. The digital impact was staggering, with total streaming surpassing 16.7 billion minutes, more than double all previous Winter Games combined, and NBCU platforms averaging 23.5 million viewers per night.

We are incredibly proud of the artistry our teams and collaborators brought to the screen this year, ensuring these stories looked as beautiful as the landscapes they were set against.

View our commercial highlights below: