Barbie was first shared with the world in 1959, following its creation by inventor Ruth Handler. Since the first doll, over 1 billion have been sold, and following the success of the Barbie Movie, which recently surpassed $1 billion at the box office, the dolls continue to be a hit.
Fast forward to 1999, there were two new additions to Barbieland, Sleeping Beauty Barbie and Totally YoYo Skipper Barbie. Company 3 provided post-production services on the commercials for these products, directed by Peter Nydrle, with color grade by Stefan Sonnenfeld. The memorable commercials aimed to excite people about the new Barbie products, showcasing the brand-new features of the dolls.
Almost 25 years following these commercials, we’ve continued collaborating with Mattel, however this time to work on the movie ‘Barbie.’ Senior Colorist Yvan Lucas partnered with frequent collaborator, award-winning cinematographer Rodrigo Prieto to give the film its iconic look.
Alongside the film, the team at Company 3 also helped bring to life two of the major music videos, Karol G’s ‘Watati’ and Dua Lipa’s ‘Dance The Night.’ Arguably one of the main tracks for the film, Dua Lipa’s ‘Dance The Night,’ has been continually rising the charts and has become one of the top trending tracks on Tik Tok this past month. The music video itself features grade by Nick Metcalf.
Karol G’s ‘Watati,’ which has reached over 45m+ views on YouTube, features grade by Bryan Smaller.
We also continued our partnership with Mattel by providing color grade on the fun commercial for their Barbie Cutie Reveal dolls. The 30-second commercial, graded by Tyler Roth, shows the new collection of dolls, which start in a teddy costume, before removing to reveal the Barbie doll and many other little surprises..
We are proud to have been a part of Barbie’s herstory and look forward to being a part of her future.
“Humans have only one ending. Ideas live forever.” – Ruth Handler