Celebrating 50 Years of Hip Hop

August 31, 2023 Aug. 31, 2023

August officially marks the 50th anniversary of the music genre Hip Hop, born in the Bronx (NY), which has long dominated the charts. To celebrate, we’re looking back at some of the iconic music videos our teams were a part of.

It seems only fitting to go back to 1997 when Missy Elliott released her iconic music video for “The Rain (Supa Dupa Fly).” The music video, which features grade by Tim Masick, was recently listed as number 1 on the Rolling Stone list for “The 150 Greatest Hip-Hop Videos of All Time.”

Missy Elliott “The Rain (Supa Dupa Fly)”

Color | Tim Masick
Director | Hype Williams

Over the years, Company 3 has been honored to collaborate with many high-profile Hip Hop artists, such as Missy Elliott, to bring their visions to life. Take a look through some of our highlights below:

The Notorious B.I.G. “Mo Money Mo Problems”

Color | Tim Masick
Director | Hype Williams

 

Kendrick Lamar “Humble”

Color | Jaime O’Bradovich
Director | Dave Meyers – freenjoy
DP | Scott Cunningham
Editor | Arcade Edit – Greg Scruton

 

The Carters “Apes**t”

Color | Tom Poole
Director | Ricky Saiz
DP | Benoît Debie
Editor | Sam Ostrove at Cabin Edit

 

Nicki Minaj “Super Freaky Girl”

Color | Bryan Smaller
Producer | Mario Castro
Director | Joseph Kahn
DP | Daniel Pearl
Prod Design | Brett Hess
Editor | Louis Palacios

 

Busta Rhymes “Dangerous”

Color | Tim Masick
Director | Hype Williams

 

Megan Thee Stallion “Her”

Color | Bryan Smaller
Producer | Mario Castro
Director | Colin Tilley
DP | Rob Witt
Prod Co | Huffman Creative
Prod Design | Wes Dogan
Editor | Vinnie Hobbs

 

Travis Scott “HIGHEST IN THE ROOM”

Color | Stefan Sonnenfeld
Director | Dave Meyers
DP | Scott Cunningham
Editor | Alysa Oh

 

 

Nas “If I Ruled the World”

Color | Tim Masick
Director | Hype Williams

 

 

Cardi B “Bartier Cardi”

Color | Sofie Borup
Agency | Atlantic Records
Director | Petra Collins
DP | Kevin Hayden
Editor | Ryan McCally at Consulate

 

 

Jay-Z “MaNyfaCedGod ft. James Blake”

Color | Tom Poole
Director | Francesco Carrozzini
DP | Rodrigo Prieto
Editor | Rock Paper Scissors – Jamie Foord

 

 

Tyler the Creator “JUGGERNAUT”

Color | Tyler Roth
Director | Wolf Haley
DP | Luis Panch Perez

 

 

Drake “Falling Back”

Color | Dave Hussey
Producer | Mario Castro
Director | Director X
DP | Brenden Kuroki Uegama, CSC
Prod Co | Fela
Editor | Raj Ramnauth
Editorial | Nimiopere Film