The Summer of Sports Round-Up
July 21, 2026 Jul. 21, 2026With the tournament now wrapped up following a nail-biting finale that saw Spain take home the trophy with a 1-0 win over Argentina, and the eyes of the world having been fixed on the pitch, we are incredibly excited to celebrate The Summer of Sports. This year’s monumental event shattered records and captured global attention, with an estimated 5.8 billion viewers tuning in globally throughout the tournament.
The electrifying atmosphere on the field set a new benchmark for entertainment, and the creative work filling the broadcast breaks lived up to that exact standard. From high-octane anthems to deeply moving narratives, these campaigns highlight the power of perseverance, the joy of community, and the shared stories of triumph that unite us all.
Company 3 provided the color grade and finishing for numerous impactful tournament campaigns. Highlights included the David Beckham-starring campaign from The Home Depot with color grade by Senior Colorist Stefan Sonnenfeld; the stunning French Team Jacquemus campaign colored by Senior Colorist Yoomin Lee; the deeply emotional Hershey’s campaign starring Christian Pulisic with color by Senior Colorist Jean-Clément Soret; the inspiring UNHCR campaign colored by Senior Colorist Joseph Bicknell; and the high-energy ‘Echo’ music video by Daddy Yankee and Shenseea featuring color grading by Senior Colorist Tyler Roth.
As the drama unfolded on the global stage, we celebrate the artistry of our teams and collaborators who helped bring these vibrant stories to life.
With the final match alone attracting an unprecedented global audience, we are proud to highlight the creative work that defined the look of this historic summer.
View our complete lineup of commercial highlights below:
Adidas ‘Backyard Legends’
- Color | Tom Poole, Dustin Wadsworth
- Color Producer | Brendan Mills
- Director | Mark Molloy
- DP | Harry Wheeler
- Agency | LOLA USA
- Production Company | SMUGGLER
- Edit | Work Editorial
- Editor | Rich Orrick
Bank of America x Complex Sports ‘Kid Super’
- Color | Sean Coleman
- Color Producer | Matt Moran
- Director | David Camarena
- DP | Chiao Chen
- Agencies| Complex, Complex Sports
- Edit | Whitehouse Post
- Editor | Jake Armstrong
Bank of America x Complex Sports ‘Xochitl Gomez’
- Color | Sean Coleman
- Color Producer | Matt Moran
- Director | David Camarena
- DP | Edward Tran
- Agencies | Complex, Complex Sports
- Edit | Whitehouse Post
- Editor | Jake Armstrong
BetVictor ‘Favourite Things’
- Color | Mattheiu Toullet
- Color Producer | Edwin Elkington
- Director | Jim Gilchrist
- DPs | Luke Jacobs, Will Bex
- Agency and Production Company | Barn Door Studios
- Edit | tenthree
- Editor | Billy Mead
Cadbury ‘Win For Your Squad’
- Color | Dan Moran
- Color Producer | Ellora Soret
- Director | Zak Razvi
- DP | Sy Turnbull
- Production Company | Girl&Bear Studios
- Edit | tenthree
- Editor | Liam Bachler
Chase Bank ‘The Ripple Effect’
- Color | Jean-Clément Soret
- Color Production | Chris Anthony, Edwin Elkington
- Director | Billy Boyd Cape
- DP | Mattias Rudh
- Agency | Droga5 London
- Production Company | Academy Films
- Edit | tenthree
- Editor | Billy Mead
Clash of Clans ‘Winning is in Your Hands’
- Color | Jean-Clément Soret, Matthieu Toullet
- Color Producer | Ellora Soret
- Director | Gary Freedman
- DP | Jarin Blaschke
- Agency | Uncommon Creative Studio
- Production Company | MJZ
- Edit | Stitch Editing
- Editor | Adam Spivey
- VFX | Framestore
Coors Light ‘The Coooors Call’
- Color | Tim Masick
- Color Production | Colleen Valentino, Barbara Losseau
- Director | Guy Shelmerdine
- DP | Galo Olivares
- Agency | Droga5
- Production Company | Smuggler
- Edit | Cartel Edit
- Editor | Andy McGraw
FIFA x Daddy Yankee + Shenseea ‘Echo’
- Color | Tyler Roth
- Color Producer | Jenny Roberts
- Director and Editor | Flint Tanquary
- DP | Karim Belkasemi
- Production Compaies | London Alley, 6 DegreesFlint
FIFA x Elyanna + Jessie Reyez ‘Illuminate’
- Color | Parker Jarvie
- Color Producer | Wesley Lewis
- Director | Boni Mata
- DP | Adrian Nieto
- Record Label | SALXCO
- Production Companies | London Alley, 6Degrees Films
- Editors | Luis Caraza Peimbert, Fay Ishac
Google Pixel ‘Made for the Beautiful Chaos’
- Color | Joseph Bicknell
- Color Producer | Casey Koster
- Director | Leigh Powis
- DP | Jeremy Cox
- Agency | Dark Horses
- Production Companies | Prod Co
- Editor | Joe Guest
- Edit | Final Cut
Hershey’s ‘Listen to the Chocolatier’
- Color | Jean-Clément Soret
- Color EP | Ellora Soret
- Color Producer | Edwin Elkington
- Director | Martin Krejci
- DP | Bjorn Charpentier
- Agency | The Martin Agency
- Production Company | Ruffian
- Edit | Union Editorial NY
- Editor | Tim Thornton-Allan
Kalshi ‘KALSHI ft. Timothée Chalamet’
- Color | Matt Wallach
- Color Producer | Cameron Higaravathn
- Director + DP | Linus Sandgren
- Agency | es muy good.
- Production Company | Superprime
- Edit | Gummy Films
- Editor | Luca Balser
Michelob ‘Tab Closed’
- Color | Joseph Bicknell
- Color Producer | Casey Koster
- Director | Zak Delange
- DP | Evan Burris Trout
- Agency | Wieden+Kennedy
- Production Company | Underhill
- Edit | Work Editorial
Nike Football ‘France x Jacquemus’
- Color | Yoomin Lee
- Color Producer | Brendan Mills
- Director | Theo Wenner
- Client | Jacquemus
- Editor | Ryan McCally
Pepsi ‘Soccer Deserves Pepsi’
- Color | Matt Osborne
- Finishing Lead | Chih Peng
- Color and Finishing Production | Shannen Troup, Jen Doyle
- Director | Sergio Granados
- DP | Zachary Koski
- Agencies | Copa90, The Studio
- Production Compnay | Skunk
- Edit | Work Editorial
- Editor | Sam Allen
The Home Depot ‘Build it Like Beckham’
- Color | Stefan Sonnenfeld
- Color Producer | Wesley Lewis
- Director | David Leitch
- DP | Tobias Schliessler ASC
- Production Company | Minted Content
- Edit | The Den
- Editors | Christjan Jordan, Dan de Winter
UNHCR ‘More Than a Game’
- Color | Joseph Bicknell
- Color Producer | Casey Koster
- Director | upperfast
- Production Company | ground6
- Editor | Andrew Holmes
Verizon ‘Menace Mobile’
- Color | Tim Masick
- Color Producers | Colleen Valentino, Barbara Losseau
- Director | Jay Roach
- DP | Matt Lloyd
- Agency | Ogilvy
- Production Company | PRETTYBIRD
- Edit | Cabin Editing Company
- Editor | Chan Hatcher
Walmart ‘The Rise of a Fan’
- Color | Tim Masick
- Color Production | Colleen Valentino, Barbara Losseau
- Agency | The Community
- Director | Kris Belman
- Production Company | d7
- DP | Andrew Wheeler
- Edit | Union Editorial
- Editors | Merritt Duff, Ryan Stacom, Jean Taylor
WHOOP ‘In the Blood’
- Color | Tim Masick
- Finishing Lead | Margolit Steiner
- Color and Finishing Production | Colleen Valentino, Barbara Losseau, Jen Doyle
- Director and Founder | Daniel Navetta
- DP | Joe Victorine
- Agency | Flower Shop
- Production Companies | Bryght Young Things, 24/7
- Edit | Twin Elephant Post
- Editor | Chris Besecker
