The Big Game Round-Up | SB LX

February 9, 2026 Feb. 9, 2026

Super Bowl Sunday took over Santa Clara yesterday as the Seattle Seahawks secured a 29-13 victory over the New England Patriots. While the action on the field and Bad Bunny’s halftime performance with special guests Lady Gaga and Ricky Martin captured the world’s attention, the creative work during the breaks set a new standard for the year ahead.

This year, Company 3 teams were involved with 30+ commercials that aired throughout the broadcast. Our highlights included the high-energy, star-studded Instacart spot featuring Benson Boone and Ben Stiller, and the surreal, darkly comedic Squarespace campaign directed by Yorgos Lanthimos and starring Emma Stone. We were also proud to continue our tradition of grading the NFL big game spot, this year titled ‘Champion.’

The digital impact has been immediate, with our collective spots already surpassing 50 million views on YouTube.

In addition to the commercial breaks, Company 3 was involved with four major feature film previews that debuted during the game.

We are incredibly proud of the artistry our teams and collaborators brought to the screen this year. A sincere thank you to everyone who contributed to making Super Bowl LX such a creative success!

 

NFL “Champion”

  • Color | Stefan Sonnenfeld
  • Color Producer | Wesley Lewis
  • Director | Rupert Sanders
  • DP | Hoyte Van Hoytema
  • Agency | 72andSunny
  • Production Company | MJZ
  • Edit | Biff Butler

 

DraftKings “LIVE-ish”

  • Color | Tim Masick
  • Color Producer | Colleen Valentino
  • Director | Guy Shelmerdine
  • DP | Jo Willems
  • Agency | In House
  • Production Company | Smuggler
  • Edit | JJ Lask

 

EOS “Is It Pistachio?”

  • Color | Kath Raisch
  • Color Producer | Brendan Mills
  • Director | Terri Timely
  • DP | Jeff Kim
  • Agency | Mischief
  • Production Company | Park Pictures
  • Edit | Nick Divers

 

Frank’s RedHot “Eat the Goat”

  • Color | Tyler Roth
  • Color Producer | Jenny Roberts
  • Director | Daniel Russell
  • DP | Magdalena Gorka ASC PSC
  • Agency | Colle McVoy
  • Production Company | ArtClass

 

Google “New Home”

  • Color | Kath Raisch
  • Color Producer | Brendan Mills
  • Director | Daniel Mercadante
  • DP | Daniel Mercadante
  • Creator | Google Creative Lab
  • Production Company | Park Pictures
  • Edit | Google Creative Lab

 

GrubHub “The Feest”

  • Color | Greg Fisher
  • Color Producer | Edwin Elkington
  • Director | Yorgos Lanthimos
  • DP | Robbie Ryan
  • Agency | Anomaly
  • Production Company | Superprime
  • Edit | Shane Reid

 

Hellmann’s “Sweet Sandwich Time”

  • Color | Tim Masick
  • Color Producer | Colleen Valentino
  • Director | Tom Kuntz
  • DP | Matthew Libatique
  • Agency | VML
  • Production Company | MJZ
  • Edit | Adam Pertofsky

 

Hims & Hers “Eat the Rich”

  • Color | Patrick Devine
  • Color Producer | Casey Koster
  • Director | Felipe Lima
  • DP | John Ker
  • Agency | Hims & Hers + Ways & Means
  • Production Company | Ways & Means
  • Edit | Sean Leonard

 

Homes.com “Can’t Live Here”

  • Color | Greg Fisher
  • Color Producer | Chris Anthony
  • Director | Rupert Sanders
  • DP | Hoyte Van Hoytema
  • Agency | RPA
  • Production Company | MJZ
  • Edit | Steve Gandolfi and Mitch Goldberg
  • VFX | Framestore

 

Instacart “For Papa!”

  • Color | Tom Poole
  • Color Producer | Nick Krasnic
  • Director | Spike Jonze
  • DP | Autumn Durald
  • Agency | McCann + BBDO
  • Production Company | MJZ
  • Edit | Jeff Buchanan

 

Life360 “Fridge”

  • Color | Sofie Borup
  • Color Producer | Shannen Troup
  • Director | Steve Rogers
  • DP | Nicolas Karakatsanis
  • Agency | Alto NY
  • Production Company | Biscuit
  • Edit | Tom Lindsay

Life360 “Elevator”

  • Color | Sofie Borup
  • Color Producer | Shannen Troup
  • Director | Steve Rogers
  • DP | Nicolas Karakatsanis
  • Agency | Alto NY
  • Production Company | Biscuit
  • Edit | Tom Lindsay

 

Liquid Death “Stop Exploding”

  • Color | Bryan Smaller
  • Color Producer | Cameron Higaravathn
  • Director | Mike Bernstein
  • DP | Tom Banks
  • Production Company | Death Machine
  • Edit | Tyler Beasley

 

Lumify “Get Out of the Red Zone”

  • Color | Jenny Montgomery
  • Color Producer | Nick Krasnic
  • Director | Diane Russo
  • DP | Andrea Gavazzi
  • Agency | Chuk Media
  • Production Company | Eva Nosidam
  • Edit | Laura McIlraith

 

Macy’s “The Moment Before”

  • Color | Jean-Clément Soret
  • Color Producer | Ellora Soret
  • Director | Hoffman / Metoyer
  • DP | Alwin Kuchler
  • Agency | BarkleyOKRP
  • Production Company | MJZ
  • Edit | Matthew Wood

 

Nerds “Taste Buds”

  • Color | Tyler Roth
  • Color Producer | Jenny Roberts
  • Director | Henry Scholfield
  • DP | Octavio Arias
  • Agency | Digitas
  • Production Company | RESET
  • Edit | Grant Gustafson
  • VFX | Framestore

 

Pepsi “The Choice”

  • Color | Tim Masick
  • Color Producer | Colleen Valentino
  • Director | Taika Waititi
  • DP | Mike Berlucchi
  • Agency | Pepsi Content Studio + BBDO
  • Production Company | Hungryman
  • Edit | Nick Rondeau
  • VFX | Framestore

 

Perdue Chicken “The Next Best Wing”

  • Color | Jaime O’Bradovich
  • Color Producer | Nick Krasnic
  • Director | Vince Peone
  • DP | Joe Victorine
  • Agency | Colle McVoy
  • Production Company | ArtClass Content + Overture Studios
  • Edit | James Boger

 

Pizza Hut “Pizza Before the Hut”

  • Color | Stefan Sonnenfeld
  • Color Producer | Wesley Lewis
  • Director | Erich Joiner
  • DP | Eric Shmidt
  • Agency | VML
  • Production Company | Tool
  • Edit | Dan Zabinski

 

Ramp “Brian Multiplied”

  • Color | Tim Masick
  • Color Producer | Colleen Valentino
  • Director | Randall Einhorn
  • DP | Scott Cunningham
  • Client | Ramp
  • Production Company | Radical Media
  • Editor | Tom Scherma

 

Skittles “Deliver the Rainbow”

  • Color | Matt Osborne
  • Color Producer | Shannen Troup
  • Director | Jim Hosking
  • DP | Alexis Zabé
  • Agency | Team OMC + DDB Chicago + Critical Mass
  • Production Company | Serial Pictures
  • Edit | Greg Scruton

 

Squarespace “Unavailable”

  • Color | Greg Fisher
  • Color Producer | Edwin Elkington
  • Finishing Lead | Toby Aldridge
  • Director | Yorgos Lanthimos
  • DP | Robbie Ryan
  • Agency | Squarespace
  • Production Company | Superprime
  • Edit | Tom Lindsay

 

Toyota x NFL “Where Dreams Began”

  • Color | Parker Jarvie
  • Color Producer | Wesley Lewis
  • Director | Alberto Blanco
  • DP | Mikey Zeller
  • Agency | Sweatpants Media
  • Production Company | Sweatpants Media
  • Edit | Marc Soria de Torre

 

TurboTax “The Expert”

  • Color | Tom Poole
  • Color Producer | Nick Krasnic
  • Director | Craig Gillespie
  • DP | Masanobu Takayanagi
  • Agency | R/GA
  • Production Company | MJZ
  • Edit | Chan Hatcher + Dani Roth

 

Uber Eats “Hungry for the Truth”

  • Color | Tom Poole
  • Color Producer | Nick Krasnic
  • Director | Steve Rogers
  • DP | Daniel Landin
  • Agency | Special Group
  • Production Company | Biscuit Filmworks
  • Edit | Matt Murphy

 

United Airlines “Starlink”

  • Color | Sean Coleman
  • Color Producer | Matt Moran
  • Director | Andrew Schneider
  • DP | Mikey Zeller
  • Agency | 72 & Sunny
  • Production Company | Porch House
  • Edit | Teddy Gersten

 

Verizon “Verizon Gets You Closer to Super Bowl LX”

  • Color | Matt Osborne
  • Color Producer | Shannen Troup
  • Director | Conor Byrne
  • DP | Eric Steelburg
  • Agency | MikeTeevee
  • Production Company | Radical Media
  • Edit | Erik Laroi

 

CA Lottery: Scratchers “Kick Blocker”

  • Color | Sean Coleman
  • Color Producer | Matt Moran
  • Director | Brian Billow
  • DP | Janusz Kaminski
  • Agency | David&Goliath
  • Production Company | O Positive
  • Edit | Kevin Zimmerman

 

Trailers

Michael

  • Color | Stefan Sonnenfeld 
  • Additional Color | Adam Nazarenko 
  • Finishing Editor | Matthew Johnson 
  • Dailies | Ben Estrada 
  • Dailies Producer | Alexis Ross 
  • Trailers | Joe Pestano, Adrian Delude, Ariane Ackerberg, Behnood Behjoo 
  • Color Production | Loan Phan, Zach Watkins 
  • Director | Antoine Fuqu 
  • DP | Dion Beebe 
  • Editors | John Ottman, Harry Yoon 
  • Production Design | Barbara Ling 

 

The Super Mario Galaxy Movie 

  • Color | Jason Hanel 
  • Finishing Editor | Chad Schermerhorn 
  • Trailers | Jennifer Raymond, Matt Hull 
  • Color Production | Kelsea Williams, Kelly Barnhardt 
  • Directors | Aaron Horvath, Michael Jelenic 
  • Editor | Eric Osmond 

 

Minions & Monsters

 

Scream 7 

  • Color | Stephen Nakamura 
  • Additional Color | Nick Nassif 
  • Finishing Editor | Chad Schermerhorn 
  • Dailies | Nick Winklemann 
  • Dailies Producer | Raymond Calderon 
  • Color Production | Kelsea Williams, Kelly Barnhardt 
  • Director | Kevin Williamson 
  • DP | Ramsey Nickell 
  • Editor | Jim Page 
  • Production Design | John Collins